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Branding is More Than Your Logo

Search the Internet for information about building a brand and see what you find. Search results can be a little bit comical at times, such as the article I found which showed the McDonald's logo as an illustration for the heading "Make your logo memorable!" and the Coca-Cola logo as an example of "Classic Logo Design". What a joke! Of course the McDonald's logo is memorable, that's where I get my Egg McMuffins and, oh yeah, there happens to be one on every corner; worldwide. And the Coke … [Read More...]

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The Beautiful Mix of Business and Art

  A few days ago I wrote a post that departed from my normal tone. I was a little gruff; a little direct. Maybe even a little condescending. None of those are what I want to be and I thought about deleting my post before too many people saw it! This quote from that article will give you an idea of the tone: "Getting a Sale on Etsy Is Like Winning the Lottery" No, it isn’t. It’s one sale and you should expect it to happen pretty darn quickly. If it doesn’t then you need to go … [Read More...]


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Featured Post:

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The Beautiful Mix of Business and Art

  A few days ago I wrote a post that departed from my normal tone. I was a little gruff; a little direct. Maybe even a little condescending. None of those are what I want to be and I thought … [Read More...]

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Blogging

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What to do when blogging and online business hurts

Selling online involves a surprising amount of interaction with others. Etsy convos, blog posts, emails, forums, tweets, timelines, and pins are all ways we communicate with our customers, friends, … [Read More...]

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Social Media

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Ten Social Media Action Words To Help You Connect

I read a headline this morning sharing the world-changing news that Real Simple magazine holds the distinction of being the first print magazine to reach 100,000 followers on Pinterest. They say it's … [Read More...]

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Thought for The Day

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The End of Competition — The Beginning of ?

The other day I mentioned some ways to learn about your customers . Ways to find out who your target market is. One of those ways, according to my … [Read More...]

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Selling Tools

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Word-of-Mouth Advertising {How to Get More of it!}

Here's something for you to think about... If your products or service came up in a conversation between two people (neither of which is you), what would they be talking about? It might take a … [Read More...]

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Newest Video

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Etsy Shop Email Marketing with Craftmonkey and Mailchimp {video}

This video shows a step-by-step guide for getting started with email marketing your Etsy shop using an awesome new app. Craftmonkey integrates with Mailchimp to bring your Etsy shop item photos and … [Read More...]

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Recent Posts

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Word-of-Mouth Advertising {How to Get More of it!}

Here's something for you to think about... If your products or service came up in a conversation between two people (neither of which is you), what … [Read More...]

brandingismorethanyourlogo.jpg

Branding is More Than Your Logo

Search the Internet for information about building a brand and see what you find. Search results can be a little bit comical at times, such as the … [Read More...]

businessandart.png

The Beautiful Mix of Business and Art

  A few days ago I wrote a post that departed from my normal tone. I was a little gruff; a little direct. Maybe even a little condescending. … [Read More...]

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Are You in Business or Just Playing Games?

Here's a comment that came in recently on one of our "How-To" business blog posts: Getting a sale on etsy is like winning the lottery. I'm thinking … [Read More...]

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