I just finished creating a YouTube video for the new about page here at Etsypreneur.
I can tell you for certain that I have way more than ten reasons NOT to post that video. Mostly they have to do with silly insecurites like “Did I smile enough?”, “Is it a little blurry?”, “Should I wear a hat?”, etc., etc., etc.
If you’ve ever made a video for the Internet, you probably know exactly what I’m talking about.
We both need to get over it and just do this! Videos, especially on YouTube, have the power to help your business in a big big way!
Here’s Ten Reasons You Want to Be on YouTube
1. Videos create a connection –
One of these days someone is going to need or want what you sell. Or they’ll need the kind of information you provide. Or they’ll be looking to support a cause that you champion every day.
When that happens, you want them to think “I know someone who does that, I saw a video on YouTube…”
Videos create a personal connection with viewers. It’s just about as close to “getting to know” someone as you can get online.
The more videos you create, the more times your followers will see you and hear your voice. The better they will know you.
This is one reason you shouldn’t work too hard or worry too much about looking and sounding perfect. People want to connect with the real you!
2. Videos are trustworthy –
Life has shown us all that it’s much easier to guage the trustworthiness of another person by looking them in the eye and hearing them speak. I want to be trusted, don’t you?
No matter what your goals are, you probably wouldn’t bother with a blog, website, Etsy shop, or YouTube video if there wasn’t something you want people to do.
- Buy your items
- Support your cause
- Subscribe to your blog
We follow and support people we know, like, and trust. Videos help build that rapport.
3. Videos convey a ton of information –
Besides the fact that most of us can talk faster than we can write, videos convey so much more than the spoken word.
Tutorial videos showing some aspect of your craft express copius amounts of information. The way you hold the scissors, the type of thread you use, the particular way you twist a wire.
Even without you speaking a single word, videos can be very useful communication tools.
4. Videos are a B-I-G part of the future –
I keep up with most of my Internet content through email subscriptions. The other day, this headline came across my inbox:
40 Billion!? That’s such a big number that I can’t really even comprehend it.
(that’s the truth with most of the Internet, including Etsy sales…it’s big numbers and just a tiny fraction is all you need!)
The list of top sites included VEVO. Have you heard of VEVO? Check it out. It’s a music site that is clearly targeted to a younger audience. Which brings up my next point.
5. Videos reach a wider audience –
The demographics are clear. Younger people watch more videos.
So building a video library starting now is something you’ll be ultra-glad you did ten years from now. Trust me.
But videos, especially how-to videos, aren’t just for the twenty-somethings. Older demographics are quick to use tools such as video search and YouTube search when they (we) want to know how to do something.
People are realizing that they can learn ANYTHING online. You want to be the one to teach them!
6. Videos show your products –
You don’t have to “push” your products to push your products. We did a video for Kim’s felt shop that teaches simple embroidery stitches.
It really doesn’t say anything about her felt or really about her or her shop at all. It just shows a couple of stitches that may, to a veteran crafter, seem so simple as to not be worth teaching. Sort of like me making a video entitled “How to hit a nail with a hammer.”
But that video has been seen over 4000 times and we’ve never promoted it at all! (Embroidery Stitch How-To Video)
7. YouTube is ginormous –
YouTube is third in overall Internet traffic. Second only to Facebook and Google. If you publish a video elsewhere there should be a really good reason.
Since it is so large and the selection of videos is so vast, people from all over the world go directly to YouTube in search of information.
Additionally, most YouTube videos include related videos at the end. This gives your video a chance to be seen by millions of people.
Speaking of millions of people…
8. YouTube builds strong communities –
I came across a guy the other day with over 2 million subscribers to his YouTube Channel! He had over 800 million views of his videos.
YouTube has recently revamped the channel page. Check out ours here:
We really haven’t done much with this yet, but you can bet we will! I hope you go subscribe. But the point is just how prominent the subscribe button is on the page.
Google (owns YouTube) knows how big video is going and they’re focusing heavily on the subscription nature of video channels to help people keep track of what they really want to watch on YouTube.
Start building a community now and you’ll be so glad you did.
9. Videos are great sources of traffic –
So I’ll admit this: I’m not always “on my game.” Sometimes I’m just going through the motions. You too? That’s ok. Just don’t quit.
When I am on my game, however, I create videos with lots of references to the website and lots of links displayed on the screen. Videos without any indication of where your website is can get you subscribers, but it won’t get you traffic.
Include links to your blog or Etsy shop to get traffic from videos.
Huge traffic opportunity: Pinterest Did you know videos can be pinned? Big traffic there.
10. Videos can be monetized –
Google AdSense is able to be integrated with your YouTube account. Don’t get too excited because it won’t pay much for most videos.
However, should you strike gold and something go viral, you could pocket a decent bit of extra income. (Like I would know…hasn’t happened to us…yet!)
Coming up soon…
I’m going to put my money where my mouth is on this video thing. I really think it’s a big part of the future of online. I think the combination of a strong blog and strong a strong YouTube channel can give an Etsy seller a major advantage. So I’m going to create some video posts based on some of the best business posts on EverythingEtsy.com and see where it leads.
How to make videos! – I know that one of the things that has really held us up on this front is the technical challenges of creating a good video. I’ll share some of the tools we use and recommend and give you some pointers from our experience so far.
What questions have I brought up in your mind? What’s keeping you from doing videos? Or, if you are doing them, how are they working and what tools are you using? I’d love to hear in the comments!