20 Ways To Boost Sales in Your Etsy Shop

For a couple of days now, I’ve been hinting about a post coming that would answer a question sent in by a newsletter reader. Here’s the question, which is short and to the point:

How do I boost sales in my Etsy shop?

The answer, of course, is essentially what I’m writing about every day. I plan to answer this question, one little part at a time, each workday morning for the foreseeable future.

In other words, the real answer is a little bit more complicated than the simplicity of the question would imply.

Or is it?

How To Boost Etsy Sales — Simplified

In any online business, sales is a result of two components working together.

1. Traffic
2. Conversion

Traffic is pretty obvious right? The more people you get to your shop, the better your sales are going to be. It’s the same with every business in the world.

It’s the second part is really where the rubber meets the road. Conversion. If you don’t convert any visitors to customers then all the traffic in the world won’t help. On the other hand, if you’re a master at conversion, you can make a go of it with just a few visitors each day.

So if you’re wondering how to boost sales in your Etsy shop, then the answer is two-fold. Get more traffic and improve your conversion rate.

Ten ways to build traffic:

  1. Advertise
  2. Use Facebook
  3. Use Pinterest
  4. Use Twitter
  5. Use Google+
  6. Blog
  7. Guest Blog
  8. Comment on Blogs
  9. Offline Marketing
  10. Email

These ten action points are all versions of the same idea, which can be summed-up in one word: Engage .

Successful business owners engage with customers every day in as many places and ways as they can. It’s not super-complicated and there really isn’t a secret to it. It’s all about being there live and in-person talking with customers or potential customers.

Don’t fall into the trap of the “copy/paste” method of engagement. By that I mean you should avoid, for the most part, tools that blindly copy your content from one social media platform to another. That’s not to say that you can’t talk about the same thing in more than one place, you can. Just remember that what you’re trying to do is engage in real conversations.

Getting Traffic to Convert to Sales

Once you have the traffic flowing, then it’s all about turning those real people who are really spending time looking at your shop into paying customers.

This is good old-fashioned shopkeeping moved online. It’s about presenting your products in the best possible light. It’s about making your store easy to understand and navigate. It’s about answering the questions and overcoming the objections of the buyer.

10 Ways to Improve Conversion Rate

  1. Nice looking shop
  2. Cohesive Branding
  3. Great photography
  4. Plentiful photography
  5. Well written descriptions
  6. Well written policies
  7. Mention related products
  8. Understand the customer
  9. The right pricing
  10. Relationship Building

Try a Little Pretending

When you start working on your conversions, imagine yourself in an actual selling conversation with a potential customer. You’ve gotten past the point of getting their attention and their interest. Now you want to create a desire in them to purchase your product today.

It’s good practice to put yourself in your buyers shoes and do a walk-through. Try and experience the whole process starting with the place you think they might click-through from to get to you in the first place.

What do they see? Is it easy to understand what your store is about? Are you putting your best foot forward and showing off the products you think are of the most interest to your buyer?

Go through your shop with the list above and score yourself on each of these points. Maybe have a good friend do the same thing for you. Just promise yourself and your friend that you won’t get offended by what they tell you!

The growing business is always evolving and improving, so don’t be too hard on yourself if you find that you’ve got a long way to go.

Everyone does. By simply paying attention to these things, you’ll have a head-start on the competition and you’ll be closer to getting more sales.

One last point: Traffic building naturally takes time, unless you’ve got plenty of money for advertising. Conversion improvement, on the other hand, can be done right now. Why not go ahead and make your store look like it will after you’ve had 1000 sales? You’ll get there faster if you do.

What are your thoughts? Any tricks to traffic or conversion you would like to share?

The vintage cash register image came from a blog about a young couple travelling by RV – cool!: YoungSnowbirds.com

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Comments

  1. Great post!
    I agree with every word!
    Traffic in the shop – very important! and to start, you can do it on Etsy by the treasuries, and belonging to teams (groups) that are typically also on Facebook too.
    Nothing will help, if photographs are not good or not in focus,
    When an item is not sold in my shop, I change photos, and sometimes it helps lol
    Shop window, inviting customers or rejecting them!
    Blog It helps of course, since we are an international community, it’s very difficult for those who does not speak English, and certainly do not write well, from my experience, it’s hard hard hard. lol

  2. Sigalit – I know you’re great with photographs…have you ever thought of just posting beautiful photos of your surrounding area with only a few words on your blog. Some blogs do great with mostly photos and I’m sure foreign visitors would love to get a glimpse into the world around you. :) Just a thought.

    ~Kim

  3. Hi Kim
    Great idea, thanks :)
    Sigalit

  4. Julie Brown says:

    Another great post, Tim – I agree that both are critical (traffic and conversion) – I also know that it’s difficult to find consistency with both – I’m working hard on trying to make the entire process exciting and challenging (as opposed to overwhelming !!) – makes a difference ;) – thanks so much – Julie

  5. Once again thank you for wonderful information! Just starting out and your sites are helping me so much. Getting traffic seems to be a real issue though especially for the beginner.

  6. Great tips! I’m an ‘etsy-starter’ (around for some time, but not many sales) and love to read your advice! My mission for next week will be to try to improve my conversion rate :).

  7. This is such a great article. I read it twice and really appreciate the advice. Thanks for sharing it with all of us!

  8. Tim,

    Thank you so much for all of the great information. I’ve been selling on etsy for awhile now but I’d like to see my sales grow. I know I don’t spend as much time on things as I should, work and life seem to always intrude, but I’m determined to make this work. I’m paying close attention and with your inspiration I will follow through! I’ll keep you posted : )
    Thank you, thank you, thank you

  9. Does belonging to a group really help regarding advice and support? I did join a large group a while back and asked a very basic question about fabric and not a single person replied. I was at the time very desperate for advice and to be honest it did put me off groups! Or maybe I joined the wrong one :-)

  10. Great Info, helps me see the areas that I am doing good in and also the ones I can improve in…
    Thank You so much for your wisdom and Time to share
    Joni
    http://www.lavalya.com

  11. May be I’ll be repeating but thanks for the post. It is really great. As to me the most important factor to boost sales in your Etsy shop is advertising or building traffic. And the ten ways to build traffic you have mentioned will be really helpful.

  12. Have you ever considered publishing an ebook or guest authoring on other blogs?
    I have a blog centered on the same information you discuss and would really like
    to have you share some stories/information.
    I know my readers would enjoy your work. If
    you’re even remotely interested, feel free to send me an email.

  13. I found this article by google and fell it’s really useful for Etsy sellers, especially for beginners! Thank you so much!

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