Blogging For Etsy Sales — Find Your Focus and Voice


How focused should my blog be? How do I find my voice?

This is the Etsy Success question we’re considering today. A blog can be a magnificent way to build an audience and maintain long-term contact with your current customers. You can build SEO, build social standing, and improve your overall business (and I dare say life!) with a blog.

So let’s look at two parts of blogging. Focus, and voice.


The topic of blog focus is an interesting one. The common advice found online says “Focus your blog on your particular niche and stay on task!”, or something along those lines.

While that is true for some people with a large niche, it’s not true for everyone.

It totally depends on the size of your niche market. If you write a blog about interior design, you have a huge market. Almost everyone lives in a building and they have a space they would like to improve. Plenty of potential readers to that blog, and plenty of competition as well.

On the other hand, let’s say you sell “primitive handmade dolls” on Etsy. I don’t know much about prims but I do know that there is a decent size market for these types of products. But does that mean a blog just about primitive dolls is going to be able to establish a large readership? Probably not.

If large readership numbers is the long-term goal for your blog, then you need a larger niche. Maybe a unique spin on the interior design blog that focuses on the “general tastes and commonalities” of people who like to buy primitive dolls.

Just about every micro-niche product has a particular group of people who love those products. The key to winning in blog-building for the seller of those products is creating a blog that appeals to that particular group in a larger way and covers much more than just the product being sold and closely related topics.

By building that type of blog, you can easily and strategically “throw in” a post every once in awhile about a new product of yours. Amazingly, that post about your product is a “perfect fit” for the blog even though the overall blog isn’t about your products specifically.

Info Tid-Bit: Blogs are lots of articles, posts are one article, FYI – to say “I wrote a blog today.”, is incorrect.

Is Big Traffic Critical for Success?


Most online sellers should have a long-term plan that builds toward a high-traffic blog because of the exponential factor of networks and the fact that like building is the new link building. Content that is read by more people will spread more easily and will generally rank higher in search engines due to the social nature of search (now and more so in the future).

However, a small traffic blog that is focused, consistent, and well done will still have a very helpful impact on your business. The readers of a smaller blog are usually already interested in the blogger for one reason or another. They may know you, they may have bought from you in the past, or they may have been referred to you by an existing contact.

This type of traffic converts to sales much better. Learn more about traffic and conversions.

One of the keys to building a great blog is a great blog design, the other is establishing a voice. Which is the second part of the question.


They were amazed at his teaching, because his message had authority.

Have you ever heard this phrase? It’s from the Bible, Luke 4:32. You don’t have to be a Christian to know that the messages Jesus gave had some pretty impressive sticking power.

Christians read this and often think to ourselves “Well, yeah, I’d say he had some serious authority.” and we pass it by. But did Jesus actually exercise any authority over those people at that time? Not really.

He just taught on something he knew about in great detail. He answered questions. He helped and filled needs when he saw them. His voice carried authority.

The secret to finding your voice as a blogger is four-fold:

  1. You have to know what you’re talking about. If you don’t you can’t establish a voice in that area. If you think you know all there is to know, you’re probably wrong, so never stop learning in the area you want to talk about.
  2. You have to find a need, and then fill it. Your blog should be helpful to the readers. It should teach, inspire, equip, or entertain. The best blogs do all four.
  3. You should try to answer questions. Questions from readers are your friends because what one reader asks out loud, many others are probably thinking.
  4. You should be true to who you really are. I think one of the most common complements I’ve received on my writing is my “easy conversational tone”. I pretty much write exactly the way I talk. (just imagine how exhausting it must be to live with me!) Be yourself in your writing.

Actually, there is one more thing. Persistent Patience. Keep going. Keep writing. No comments, no problem. No readers, no worries. Keep going. Keep writing. You’ll find the voice inside you. If you don’t give up first…


I hope these points help you build a better blog. A great blog can be so much more than just a selling tool for your business. There is so much more I can say about blogging, so I hope you just keep tuning in every day and taking a quick peek at what I’m talking about to see if it can help you!

Have I put any questions in your mind with this post? I’d love to hear them in the comments. How about any pointers you have on niche blogging or finding your voice?


  1. says

    Tim, once again I have to thank you for a post that reinforces where I’m headed is the right direction and encourages me to keep going.

    I have to share with your readers that, yes, in fact, the points made in your post are spot on. I just started a new blog about a month ago, one with potential for a broader audience than my previous blog, and from day one, I committed to my readers to be the real me, speak from the heart, and share what I know (apparently I’m a little bit funny, too…at least that’s the impression I’m getting back from some of my comment-ers :-) And, while I don’t have a huge readership yet, I’ve found that my start-up audience grew much more quickly than my original blog and gets pretty consistent slowly growing views.

    One thing that I also try to do is reply back when readers leave comments. Some of them comment regularly and it almost feels like an old friend popping in to say good morning.

    And I love the comment you made in your e-mail this morning, “Blogging will do more than help you build sales for your Etsy business. It will do that, for sure, but it will also help you learn more about who you are and what you care about.” That is SO true! Again, even though my experience is still rather small, I AM learning more about myself, what gets me going, and how much I love interacting with and helping other people.

    Anyway, I’ve been a comment hog, sorry! I’m just really excited about this blogging thing… :-)

    Thanks again!

    P.S. LOVED that you used Jesus as your example today…so true!

    • Tim Layton says

      Hi Malaika,

      I’m so impressed with what you’ve been doing. I can tell that you’re inspired to make something happen and I speak for Kim and I both when I say that we hope we can help you along the way.

      Thanks for the encouragement in your comments back to me.


  2. says

    In the article you mention the importance of a great blog design. I can picture what I want but I can’t find the exact instructions on how to incorporate the images to my blog. I’ve only been blogging for a few weeks, I chose Blogge ras my host and have a the free version. I’m guessing I need to upgrade to a paid host but some of the Blogs I follow use Blogger and their designs are the kind I like.Is there a paid version of Blogger? I can’t find an upgrade link anywhere. Is wordPress something that I use with Blogger or is it a different host? Maybe there is a book besides Blogger for Dummies you could recomend. Ever thankful.


    • Tim Layton says

      Hi Kristina,

      You can actually do beautiful designs with a blogger blog. The reasons I would suggest upgrading to a self-hosted WordPress blog aren’t really design issues.

      The only two suggestions I can make are

      1. Just be patient and do lots of asking Google. When I’m hunting an answer I have to try a number of different phrasing options for my question before I find what I want sometimes. I would think you could google “how to customize a blogger blog” and get a good start. Three weeks is just the beginning. You’ve got plenty of time to learn lots of stuff about all aspects of blogging. If you push it too hard you might get frustrated and it could lose all enjoyment.


      2. You could hire a blog designer. When you see a blogger blog that you like, if you just scroll to the very bottom of the page, you’ll often see a designers name or a theme credit. These links usually lead to helpful information.

      I’ve always been a WordPress guy from day one, so I don’t know much more to recommend for Blogger.

      Thanks for your comment!


  3. says

    Thank you for talking about this topic. Finding your voice and numbers! It was nice to get a confirmation that I can really blog about anything that I’m interested in because that IS my voice. I have a small following on my blog, but my monthly page view numbers I think are quite large, over 2,000. I show items I create for my etsy shop, new projects I try whether they work or not, baking, Christian based messages… pretty much whatever I’m excited about. I know I’m not a home and garden blog, but sometimes I’ll even participate in their seasonal linky parties…. I do that because this is my customer and I believe it’s another way to interact with them. Any other ideas you may have would be a great help!! Loving the series! Keep it going!

    • Tim Layton says

      Hi Vicki,

      It sounds like you’ve got it figured out. I popped in at your blog a minute ago and it looks great.

      Good point about jumping in at linky parties on related topics. It’s been forever since we’ve done one of those. We should probably do one on EverythingEtsy.

      Thanks for your comment.


  4. says

    I’m also loving your series. My only complaint is you don’t share how to come up with the extra time to DO all the things you write about! :)
    I am saving the posts, so I can refer to them & cross off the pieces I accomplish. (I’m a big list maker & crosser off-er! It makes me feel like I’m making progress……..however slowly)
    The current item on my TO DO list is to switch my website host. I had just jumped into the deep end on this one, before you started your series…………. I have a 30 day free trial, but it just isn’t ME. I love a couple other hosting sites, who seem to cater to artists/craftspeople. I have a few more days to figure out where I’m taking my new little website.
    Thanks for the biblical reference! I needed the reminder to look UP when I’m overwhelmed.

    • Tim Layton says

      Hi Sue,

      I wish I had a good answer on the time thing. It can be a really big time commitment. The best advice I can give is to be patient and keep the priorities in order so the blogging doesn’t cause a mudslide of other issues. It can happen… believe me!

      I’m so glad today’s post helped you and I appreciate you letting me know.

      Have a great day!


  5. says

    i believe that everyone should at least have a blog, even if they don’t have a website, in order to be successful in business these days. i am all about blogger because it is a free resource that can be made as functional and beautiful as any professional website. you can learn to do anything in blogger and do it all yourself, even sell from your own blog. readership might be slow at first but it will grow in time if you utilize your social media in tandem with your blog and just write what you know. take pictures and have fun. you can redirect your custom domain name to blogger and no one will be the wiser. i have no shame and say wear your blogger address loud and proud. it is a GREAT service and i love using it to build blogs and websites.

    great article…great point! okay you etsyers…get your blog on!!

  6. says

    Terrific post and tips! I couldn’t agree with you more about this tidbit ” Persistent Patience. Keep going. Keep writing. No comments, no problem. No readers, no worries. Keep going. Keep writing. You’ll find the voice inside you. If you don’t give up first…” I don’t have a record # of followers but I remember in the first month I prepared myself to be talking to only myself (and my mom perhaps!) I think because I took that approach I didn’t give up and kept pushing and eventually the followers do come!

  7. says

    This was a big help. I have been struggling with this exact topic. I want to start a blog, but what do I focus on?! Thank you for sharing your thoughts on this subject.