How focused should my blog be? How do I find my voice?
This is the Etsy Success question we’re considering today. A blog can be a magnificent way to build an audience and maintain long-term contact with your current customers. You can build SEO, build social standing, and improve your overall business (and I dare say life!) with a blog.
So let’s look at two parts of blogging. Focus, and voice.
The topic of blog focus is an interesting one. The common advice found online says “Focus your blog on your particular niche and stay on task!”, or something along those lines.
While that is true for some people with a large niche, it’s not true for everyone.
It totally depends on the size of your niche market. If you write a blog about interior design, you have a huge market. Almost everyone lives in a building and they have a space they would like to improve. Plenty of potential readers to that blog, and plenty of competition as well.
On the other hand, let’s say you sell “primitive handmade dolls” on Etsy. I don’t know much about prims but I do know that there is a decent size market for these types of products. But does that mean a blog just about primitive dolls is going to be able to establish a large readership? Probably not.
If large readership numbers is the long-term goal for your blog, then you need a larger niche. Maybe a unique spin on the interior design blog that focuses on the “general tastes and commonalities” of people who like to buy primitive dolls.
Just about every micro-niche product has a particular group of people who love those products. The key to winning in blog-building for the seller of those products is creating a blog that appeals to that particular group in a larger way and covers much more than just the product being sold and closely related topics.
By building that type of blog, you can easily and strategically “throw in” a post every once in awhile about a new product of yours. Amazingly, that post about your product is a “perfect fit” for the blog even though the overall blog isn’t about your products specifically.
Info Tid-Bit: Blogs are lots of articles, posts are one article, FYI – to say “I wrote a blog today.”, is incorrect.
Is Big Traffic Critical for Success?
Most online sellers should have a long-term plan that builds toward a high-traffic blog because of the exponential factor of networks and the fact that like building is the new link building. Content that is read by more people will spread more easily and will generally rank higher in search engines due to the social nature of search (now and more so in the future).
However, a small traffic blog that is focused, consistent, and well done will still have a very helpful impact on your business. The readers of a smaller blog are usually already interested in the blogger for one reason or another. They may know you, they may have bought from you in the past, or they may have been referred to you by an existing contact.
This type of traffic converts to sales much better. Learn more about traffic and conversions.
One of the keys to building a great blog is a great blog design, the other is establishing a voice. Which is the second part of the question.
They were amazed at his teaching, because his message had authority.
Have you ever heard this phrase? It’s from the Bible, Luke 4:32. You don’t have to be a Christian to know that the messages Jesus gave had some pretty impressive sticking power.
Christians read this and often think to ourselves “Well, yeah, I’d say he had some serious authority.” and we pass it by. But did Jesus actually exercise any authority over those people at that time? Not really.
He just taught on something he knew about in great detail. He answered questions. He helped and filled needs when he saw them. His voice carried authority.
The secret to finding your voice as a blogger is four-fold:
- You have to know what you’re talking about. If you don’t you can’t establish a voice in that area. If you think you know all there is to know, you’re probably wrong, so never stop learning in the area you want to talk about.
- You have to find a need, and then fill it. Your blog should be helpful to the readers. It should teach, inspire, equip, or entertain. The best blogs do all four.
- You should try to answer questions. Questions from readers are your friends because what one reader asks out loud, many others are probably thinking.
- You should be true to who you really are. I think one of the most common complements I’ve received on my writing is my “easy conversational tone”. I pretty much write exactly the way I talk. (just imagine how exhausting it must be to live with me!) Be yourself in your writing.
Actually, there is one more thing. Persistent Patience. Keep going. Keep writing. No comments, no problem. No readers, no worries. Keep going. Keep writing. You’ll find the voice inside you. If you don’t give up first…
I hope these points help you build a better blog. A great blog can be so much more than just a selling tool for your business. There is so much more I can say about blogging, so I hope you just keep tuning in every day and taking a quick peek at what I’m talking about to see if it can help you!
Have I put any questions in your mind with this post? I’d love to hear them in the comments. How about any pointers you have on niche blogging or finding your voice?