While it may not be the most exciting part of selling online, search engine optimization (SEO) is worth some time and effort if you’re looking to go full-time one day. This video talks about the basics of link-building which is an integral part of a complete SEO plan.
If it seems like too much, take heart because times are changing. As search engines get more sophisticated they rely much more heavily on social signals such as Google+, Facebook, Twitter, Pinterest, etc. So don’t feel like you can’t get anywhere without tons of links.
That said, every site that gets tons of traffic, has tons of links. So the video is worth a look-see.