Let’s talk about advertising.
We’ve always been a proponent of advertising to build your brand and to get more traffic to your shop. (these are two different reasons, btw)
So when the search ads on Etsy came out last fall, we were pretty excited about it. We were also pretty stoked that Etsy was willing to talk to Kim and I on the phone about it at length.
You can listen to the recording of that call here:
Our Excitement Faded Quickly
We jumped right in, purchasing ads for a couple of Kim’s shops right from the get-go.
However, the ads didn’t really seem to be working for us and we couldn’t really put our finger on how we could improve the results.
So we bailed out almost as fast as we jumped in. I’ve mentioned before, that in this online world it’s good to be quick on your feet.
We wrote a post about one of the things we didn’t like, which was that you didn’t get brand building for your ad money. With other types of advertising like blog ads or Google Ads, you get some brand building even when there is no click.
A repeated exposure to your name, colors, and logo is valuable. That’s why huge companies pay for impressions, not clicks.
Were We Wrong?
We want to know your results.
- Have the Etsy search ads worked for you?
- Can you share any numbers regarding your investment and your return on that?
- Is there a strategy we should know about?
- What else have you tried that works?
We love Etsy and we want to see the company be wildly successful. But we want to see Etsy sellers be wildly successful too!
So if Etsy search ads work, let’s hear it! If not, how could they be better?
We’re looking forward to the discussion in the comments below.