Let Etsy Vouch For You and Get More Sales!

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When Hurricane Andrew hit Miami, I was barely 21 years old. (Kim and I had already been married for a couple of years by that point!)

Being twenty-one, married, and ambitious, I talked my grandfather into letting me head down to Miami from Tampa and see if I could get some construction jobs. We were in the business of repairing storm and fire damage.

He agreed, so I headed to Miami without knowing anyone and started looking for work. Even at that age, I was smart enough to know that you could find catastrophe adjusters cooling their heels in the hotel bars in the evening, so that’s where I went.

A little talking and a few common acquiantances later, I had some leads and within a few short days I found myself talking to the owner of a huge industrial building that had been ravaged by tornados amidst the storm.

He had to be about 55 years old or so and very well established in stature, both figuratively and literally speaking. He was a big man. I was a 21 year old kid.

ImageBut I had a reference. I had been sent there by the insurance adjuster handling his claim. The adjuster knew a man who knew my grandfather very well. So our company was vouched for and me along with it.

So here I was, not really even understanding the technical name of those huge concrete beams you see being pulled down the highway with a guy driving at the back. With a contract in my hand saying we could take care of that. (I later learned those are called “Double-T Beams”)

To my amazement, the man signed my contract. No estimate was done yet. He just wanted us to get to work fixing it. It was the largest project our company had ever done.

His words still stick with me. “If you’re who the insurance company sent, then you’re who I’m hiring.”

I think even he himself was surprised to be handing me that contract.

Let Etsy Vouch For You!

The point of my story is this: If you’re associated with someone your buyer trusts, then you’re in a very good position.

Etsy has market trust. Etsy is a name that is printed in newspapers every single day. It shows up in article after article and blog post after blog post. Millions and millions of people recognize Etsy and that makes them willing to lay down the money and buy.

Therefore, the closer you can associate yourself with Etsy the better your sales will go.

  • Use Etsy Minis on Your Blog
  • Use the Etsy Logo when you create ads for your shop
  • Mention Etsy in your marketing
  • Have your website menu say “Etsy Shop” rather than just “shop”
  • Tie your shop and blog together with the same header and colors

Anything you can do to connect yourself with Etsy will help you.

You can fight it if you want to. You can say “Why would I advertise for them?”

I’m just giving you my opinion. Etsy is already “vouched for” in the eyes of the buying public. You can claim that for yourself if you want to.

It’s your call.

What are your thoughts? Argument? Dissention?

Related post on EverythingEtsy.com: Sell on Etsy {and nowhere else?}

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Comments

  1. Great ideas! I wouldn’t put it on my website though, that’s already a selling venue for me and I don’t want to confuse anyone! I liked the ideas in the article though! Thanks for sharing as always :-)

    • Tim Layton says:

      Hi Carla,

      I can see your point. I often use the words website and blog interchangeably and I can see that you do integrate an Etsy Mini into your blog. For websites where you’re actually selling your products directly, I agree that you wouldn’t want to overly promote Etsy, though I do wonder if having a link to your Etsy shop would generate a few more sales.

      From looking at your schedule, I can see that you’re very involved in Farmer’s Markets and must be one busy soap-maker! I’d love to hear more about the nuances of selling at farmer’s markets.

      Thanks for your comment!

      Tim

  2. I totally agree! I’ve been talking-up Etsy since I opened my store. It took some time, but my friends finally started hearing about it, and making the connection to what I had been telling them, and therefore validating the “worth” of Etsy, and therefore, my store. It’s been exciting to watch it grow!

  3. Great story! I remember all the people going down to South FL to find construction jobs (I’m in Central FL and I was 22 at the time). Crazy times…

    • Tim Layton says:

      You’re not kidding. Very crazy and lots and lots of people from everywhere looking for work. Some good and some not so good.

  4. There is a saying that you must crawl before you walk. Etsy is a great way to do this. When I first started making jewelry I gave it away to family, friend and co-worker. Then their friends, family and co-workers , etc. wanted to buy jewelry from me and the question always came up, do you have any pictures. So, I was looking for a way to showcase my work, so that my family, friends and co-workers could see it. I started to do research and Etsy kept coming up. It was hailed as the best handmade marketplace in magazines, by other crafters and on the web. After looking into it, I thought that $.20 per listing was great price to get my work showcased. You see, I was not trying to sell online, but once I put my work on Etsy, it started to sell.

    Etsy is well known, and everything is set up for you. So, I agree totally that Etsy’s success is our success. Great advice

  5. Good points! If your shop is on Etsy, you are advertising yourself when you advertise “for Etsy.” To me, there is no downside. Thanks for the excellent advice!

  6. You know, I never thought of it that way before; what a great concept! I’ll do that from now on! Now, if only I can get Mom to pronounce it Etsy and not Itsy….;0)

    • OMG funny Rachel…I cringe everytime I hear someone say Itsy!!
      Great advice Tim, I hadn’t thought about making sure my tagline says “Etsy Shop”

  7. I just changed “Shop” to “Etsy Shop” – thanks for the tip! Our blog launched the same time as our Etsy store, and have already found it to be a great way to drive people to our shop. It’s our #3 referral (behind Etsy + Direct).

    I haven’t heard anyone mispronounce Etsy before. All I ever hear is “What’s Etsy?” Amazes me every time!

  8. I’m SO sad everytime I hear that one of my friends had a bad experience on Etsy, because I know that down the line, it could affect my shop too. Even though shops are separate, bad experiences can affect us as much as good ones. My mom has had bad experiences with shops that took forever to ship with no notifications. Or I’ve had neighbors who tried Etsy out with their children’s birthday party gear, and had it fall through at the last second… almost ruining their party. I really try to apologize for their bad experiences and encourage them to try it again. I buy from Etsy shops all the time with great success!

    It’s also become fun to help newbies out on their first Etsy orders. I feel like it’s my job to make sure that not only their experience with my shop is fantastic, but that their overall Etsy experience is so great that they’ll be back.

    Thanks for the encouraging post :0)

  9. This was a really insightful article! I sometimes get stuck in the mindset of promoting my Etsy store on Etsy to Etsy sellers (doesn’t everyone get caught in those fabulous teams and forums?)…but this reminded me to promote my Etsy and Etsy outside of the site. After all Etsy is a lot more well-known than my shop is, great idea and post!

The term "Etsy" is a trademark of Etsy, Inc. This site is not affiliated with Etsy, Inc.

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