Ten Social Media Action Words To Help You Connect


I read a headline this morning sharing the world-changing news that Real Simple magazine holds the distinction of being the first print magazine to reach 100,000 followers on Pinterest. They say it’s kind of a big deal.

But my thought was… it’s really not that hard. Not for them. It makes sense that Real Simple would be a leader on Pinterest. Without even looking at their boards I can guess that a very high percentage of the images they pin inspire and visually teach people creative ways to actually improve their life.

Creative ways to actually improve their life.

Key words being actually and creative. Lots of people pin images that are WAY wonderful and dreamy. Wonderful mansions on ten acres of manicured gardens are great to look at, but not a real part of most people’s next week.


Visually sharing the idea that you can use earrings as pushpins, on the other hand, is just as inspiring (I assume, based on repins and comments… it does nothing for me personally, of course…). It brings about the same positive emotions and it’s also doable. Right now. That makes all the difference in the world.

Whether you’re blogging, pinning, sharing, or tweeting, the key to building a following that really pays attention is to be yourself and be real, but also be helpful and useful at the same time.

Here are ten words to keep in mind as you go about your social media day.

  • Inspire
  • Teach
  • Share
  • Entertain
  • Equip
  • Help
  • Motivate
  • Unite
  • Inform
  • Ignite

Integrate these actions into your social media strategy and you’ll be heading in the right direction.

Now just in case there is one reader reading this who says “what does he know? I follow Etsypreneur on Twitter and never see a word…” Remember that you can choose your channel. Pay attention to what comes most naturally to you. What social outlet fits best with your personal strengths? Focus on that one.

For me, it’s writing… in considerably more than 140 characters. Blogs, emails, ebooks, etc. That’s why I’ve written more than 1000 blog posts so far. But you never know tomorrow may be the day I start tweeting or pinning like a social media machine.

What social channel works best for who you are? Where do you find it easiest to inspire, teach, share, entertain, equip, help, motivate, unite, inform, or ignite?

- Tim


  1. says

    As always, very helpful article. And thank you for your transparency – it makes me feel validated to know that there are others who may not particularly care for all social channels. Personally, I love blogs; I can live with Twitter; I like Pinterest, but I despise Facebook. It makes me feel better to know that there may be room for me in the world, too. ;)

    • Tim Layton says

      Hi Kim,

      Thanks for your comment. I’m similar, though Facebook from a “page” perspective has grown on me (vs. the personal profile side which I rarely even look at). Pinterest is one I can see myself getting into, but I haven’t yet.

      I love blogs too because I think they show people in a real way. I hope they never die!

      Have a great day.


    • says

      I can’t decide how or what to do with my product. Etsy? It’s going to take ALL my time. Website? It’s going to take more money and more time. Blog? Who would want to read it and why?

      So, I’m sticking with Etsy for now and have decided to use my Facebook as a blog. Meaning, my posts are similar to things I’d write on my blog. Only much shorter.

      I’m not a Facebook fan either, but I’ve noticed most of my buyers are.

  2. says

    This is such a great article!! I’ve posted the action words on my monitor as a constant reminder of my focus in social media. I’ve also shared this with my blog readers, I think it’s an important article for anyone looking to use social media as a way to connect with others.

    • Tim Layton says

      Thanks for sharing this post Jenn! I was just over at your blog to check it out. Sounds like you had a fun and busy weekend! Have a great week!


  3. says

    Good morning Tim, what social channel works best for me? I am very busy with my Etsy shop business lately so have not written on my blog for way too long. My business Facebook and Twitter pages are kind of ignored lately. So, at the present time it’s not what works best but what I have time for. The answer for me is Pinterest. The way I fit that in is to go to different Etsy shops and pin their items in my Handmade category on Pinterest. For every three items or so I do promote my own items under the category Just MY Etsy Stuff. At this busy time, for me that’s what works best. Thanks so much for your wealth of information. I appreciate everything you do. Karen

  4. Tim Layton says

    Hi Karen,

    So you feel like Pinterest takes less time then? That’s good information I hadn’t considered. (Especially since my wife, Kim @EverythingEtsy is totally hooked on it…)

    Good tips on using Pinterest to promote your items and other Etsy sellers too.



    • says

      Hi Tim,
      Sorry I havent said hello in a while….since I have gone back to school and it “crunch time” there is very little other time for ETSY and my .com. I do Pinterest though because I use it as a memory aid and collector of thing I like and need to do. I also list my work on there. I am under VinnieK.

      I still re-list and do small things when I can. Hope you are doing well

      Kindest Regards,

  5. says

    I agree with Kim! I love to write – it’s one of my biggest passions, something I have to do almost every day (whether a blog post is actually posted or not!)… However, I don’t mind Twitter and Pinterest. Twitter is fun because I can engage in snippets of conversations with other people, and with Pinterest, it’s purely visually inspiring for me to get ideas. Facebook – I try not to touch with a ten foot pole.

  6. says

    I don’t twitter, but I’ve done a little on Pinterest and recently created a facebook page. Though I blog, I don’t consider myself a strong writer. Your key words will give me something to work with. Thanks!

    • Tim Layton says

      Sure thing Laurie! No problem. Keep writing on that blog and you’ll get more and more confident in your writing voice.

      Have a great day.


  7. says

    I feel pure relief that I am not the only person who detests Facebook! My daughter keeps trying to get me interested in Pinterst but I fear getting sucked into that void and that kinda terrifies me on some level! As I try to grow my etsy business I have a mental 3 month and 6 month plan to move into areas which will increase my business. I have a friend who has written over her desk the phrase:, “Do one thing a day that scares you”. I find that a good challenge, especially as more and more shopping and connecting takes place online. Thank you for such a great and timely article!

    • Tim Layton says

      Hi Mandy,

      Love the phrase about doing one thing a day that scares you. Does looking at myself in the mirror when I get up in the morning count?



  8. says

    I think that pinterest is a real mover and shaker; unfortunately, I would have to sign up through Facebook, and not interested in doing that..FB is a bit of my Etsy store, but mostly for friends and acquaintances to touch bases..re politics, etc. definitely not for pushing my wares or my own sales…

    • Tim Layton says

      Hi Wendi,

      Have you ever explored the difference between Facebook personal profiles and Facebook Pages?

      Pages are a great way to use FB to share your work/brand without driving your friends nuts.

      If anyone else is unclear on this distinction let me know, maybe there’s a post in that.

      Thanks for your comment!


      • says

        I am a Facebook illiterate. The reason is I really don’t like Facebook because I like to keep my business and my personal stuff separate and I haven’t figured out how to do that. Looking forward to that post1

  9. says

    Relatively new to your posts but have found them relevant and well written. Thanks so much for being all those words! I appreciate Mondays now more when I read your posts.

    I have started a FB page and am wobbling through it. It’s a fine line of what to say there and not overdo it. Love Pinterest and am using it more and more. Love blogs.

  10. says

    I loved the concise list of 10 words/concepts to keep me and my audience focused and interested! It is so important to develop a strategy for your online presences, but it can also be hard to find that focus. I am stealing your list — thank you — then customizing it for what it means to me and my business.
    Re: Facebook, I agree with your comment about personal profiles being kind of *ugh* versus Fan Pages that are essential to my business. I look forward to tweaking ALL of my online presences using your fabulous list. Thanks!!

  11. says

    Yes, I’m pinning the list of 10 words on the bulletin board behind my computer too. I use Facebook for friends and advertising my etsy store http://www.LeesBeesNJ.etsy.com — but it’s my new blog that speaks the words of my heart. I love to write blog posts, to find those words that make a sonnet in the reader’s heart. I wish I had more time to do that!

  12. says

    This is a very thought-provoking post. I’m going to write these words down and remind myself every week to make sure one of them gets into my writing/sharing. My favorite social media site is Twitter, because I feel its a great way to connect and share without a huge amount of words. Keeping any audience engaged and entertained while helping them can be challenging, but it’s still doable (as demonstrated here by you). Thanks for the great advice Tim!

  13. says

    Thanks, Tim, for a post that actually seems “do-able” for busy people. I struggle with a full-time (yuck) job where I spend what seems like an eternity just wanting to get home and into my workroom to create my art. I feel SO overwhelmed sometimes just wanting to DO my art instead of figure out how to promote it. I (unlike some of the others here) actually enjoy my facebook page and the friends I’ve made there. However, I can’t say enough of how much I feel twitter has helped my business and “connected” me to other like-minded eco-conscious artists like myself.
    I know nothing of Pinterest and realize I need to figure it out but can’t help feeling like I don’t want to have to learn a new thing to suck up my time!!!

  14. says

    So glad I found your site today. I’m a big fan of Facebook pages and I love Pinterest. I’ve tried Twitter but it’s just not me. I’ve blogged and lost interest. Looks like FB and Pinterest win for me. I should probably try the blogging again though now that I’ve started a new business.

  15. says

    I love blogging the most, and using Facebook suits me the best. I rarely post anything personally, but have 4 business pages that keep me pretty busy. I feed them to Twitter, just because of time factors, and it’s not really my thing. I have many tribe members on Triberr, and I like tweeting out for them, so my Twitter accounts are very active and very automated. Something has to give.

    Pinterest has technical issues for me, and I can’t pin, but I’d rather pin on my blog anyway. It’s what I did before Pinterest, and now I do a “non-pin” series as a joke. I was on Empire for a bit, and now I’ve really neglected it. I’m afraid to log in now, and see that everyone sold me off. Do you know Empire? I also sporadically get on Klout, and give some to my blogging friends, and use one of their off the wall topics as a Facebook posting theme. It’s funny, and people like it.

  16. says

    Hi guys! Congratulation for your post, I think is really true and the 10 action word are simple but really useful.

    I just want to add an advice, be patient and keep working on the strategy. I started my personal Pinterest account 4 month ago, every days I was posting thing etc.. Just now I can see some interesting results.

    Good luck to all of you!

  17. says

    For most of us, a few more hours in the day would be HEAVEN, and would certainly make our efforts at social outreach more attainable. I suspect military-style scheduling is the answer, lol ;-). Work off of a list, set an alarm if necessary, resist wool-gathering, resist surfing. . . yeah, I’ll get right on that :-P

    Tim, any of us who have been sucked into the vortex otherwise known as Pinterest will tell you that although it is hugely wonderful in terms of mass exposure, it’s also the biggest time-suck out there. You have been warned ;-).

  18. Sheila says

    Hi Tim,
    I’ve just discovered your website through your wife’s website and Pinterest, and all that you both do is amazingly informative. Thank you.

    I’m new to Etsy and really new to social media. I really like Pinterest and not so sure about Facebook, which I have a question on. I recently opened a personal Facebook page so that I could create a business page, which I did. After joining an Etsy Facebook team, it seems that you can only Like a business page through your personal page, is this right? I really wanted to keep my business and personal Facebook separate which has caused me to basically do nothing on Facebook.

    Any input would be great. I’m off to join your newsletter!