I read a headline this morning sharing the world-changing news that Real Simple magazine holds the distinction of being the first print magazine to reach 100,000 followers on Pinterest. They say it’s kind of a big deal.
But my thought was… it’s really not that hard. Not for them. It makes sense that Real Simple would be a leader on Pinterest. Without even looking at their boards I can guess that a very high percentage of the images they pin inspire and visually teach people creative ways to actually improve their life.
Creative ways to actually improve their life.
Key words being actually and creative. Lots of people pin images that are WAY wonderful and dreamy. Wonderful mansions on ten acres of manicured gardens are great to look at, but not a real part of most people’s next week.
Visually sharing the idea that you can use earrings as pushpins, on the other hand, is just as inspiring (I assume, based on repins and comments… it does nothing for me personally, of course…). It brings about the same positive emotions and it’s also doable. Right now. That makes all the difference in the world.
Whether you’re blogging, pinning, sharing, or tweeting, the key to building a following that really pays attention is to be yourself and be real, but also be helpful and useful at the same time.
Here are ten words to keep in mind as you go about your social media day.
Integrate these actions into your social media strategy and you’ll be heading in the right direction.
Now just in case there is one reader reading this who says “what does he know? I follow Etsypreneur on Twitter and never see a word…” Remember that you can choose your channel. Pay attention to what comes most naturally to you. What social outlet fits best with your personal strengths? Focus on that one.
For me, it’s writing… in considerably more than 140 characters. Blogs, emails, ebooks, etc. That’s why I’ve written more than 1000 blog posts so far. But you never know tomorrow may be the day I start tweeting or pinning like a social media machine.
What social channel works best for who you are? Where do you find it easiest to inspire, teach, share, entertain, equip, help, motivate, unite, inform, or ignite?