The other day I mentioned some ways to learn about your customers . Ways to find out who your target market is.
One of those ways, according to my post, was to snoop out the competition and see what you could find out about their customers.
Here’s a question:
Is the term “competition” really the right word? Does that accurately express the relationship between you and other people who make and sell items or services similar to yours?
I think I did you a disservice by using such a word. I owe you an apology. I’m sorry.
The truth is this: There is plenty to go around. There are plenty of customers. Plenty of Facebook fans. Plenty of blog followers. Take it even further and I’ll tell you that there is plenty of money out there and plenty of ideas that can help you earn some of it.
Competition implies that one person or company wins and another loses. That’s really not how this works. In fact, I’d venture to say that in online business, the opposite is probably closer to the truth. It’s more like the more people that win, the more room there is for more winners.
Success in your niche by someone else is good for you.
That’s not the way I was raised I tell you. But it is the way it is.
So let’s pick a new word and forget all about competition.
Can I put this out to everyone? What’s a better word for companies or individuals who are in a similar business to you?
Friends? Fellow Travelers? The Others? There must be a better word than competition.