Selling online involves a surprising amount of interaction with others. Etsy convos, blog posts, emails, forums, tweets, timelines, and pins are all ways we communicate with our customers, friends, and target market online. Sometimes it hurts more than you might expect.
After three plus years of blogging at what certainly couldn’t be called anything less than a “full-time” level, I’m still not 100% used to online interaction.
People are different online.
As an online entrepreneur, you’ve got to have a pretty thick skin. In fact, that’s an understatement. I think you need armor. Alligators, armadillos, rhinoceroses, and porcupines come to mind. I’m talking pretty heavy duty defenses.
Otherwise, you’re going to get hurt.
My defenses aren’t so great so I get bounced around sometimes. So does Kim. What about you? Have you ever felt wounded by a relationship you have online? Either with a single person or with your whole audience?
What’s the best way to deal with it?
You certainly can’t roll up in a ball and hide. If you don’t “put yourself out there” it’s going to be a long road to success online. It’s a pretty long haul as it is, you don’t want to stretch it even further.
No, you have to be out there. You have to do your best to put the real you on the line. You’ve got to run with your ideas, put them in the public eye, pray they do well, and be able to handle it when they don’t. Which is often.
Here’s five ways to deal with the cyber version of a bruised ego or hurt feelings:
Spend some time with real world friends and family. If your family is like ours, they don’t really understand the internet business world, so they usually talk about other things. That can be really good at times!
Back away from blogging or social media for a couple of days or weeks, but come back! (backing away is dangerous. If you don’t set a time limit, it can turn into quitting.)
Remind yourself that people online sometimes forget that you’re a real person, not just a program on the computer. Don’t take it personally.
Remember your vision. Hopefully it’s clear enough that you can concentrate on the big dreams that made you start this whole thing to begin with. Focus on the destination and take another step.
Take a breath . Have a cup of tea (or something stronger). Take a walk outside. One of the biggest challenges of working online is in becoming too wrapped-up in what happens online. There is life out there… go see!
I’m sure you’ve had times that the world of online business has broken through your best defenses. What do you do? What advice do you have for getting back up on that horse?
I’d love to hear in the comments!