For a couple of days now, I’ve been hinting about a post coming that would answer a question sent in by a newsletter reader. Here’s the question, which is short and to the point:
How do I boost sales in my Etsy shop?
The answer, of course, is essentially what I’m writing about every day. I plan to answer this question, one little part at a time, each workday morning for the foreseeable future.
In other words, the real answer is a little bit more complicated than the simplicity of the question would imply.
Or is it?
How To Boost Etsy Sales — Simplified
In any online business, sales is a result of two components working together.
Traffic is pretty obvious right? The more people you get to your shop, the better your sales are going to be. It’s the same with every business in the world.
It’s the second part is really where the rubber meets the road. Conversion. If you don’t convert any visitors to customers then all the traffic in the world won’t help. On the other hand, if you’re a master at conversion, you can make a go of it with just a few visitors each day.
So if you’re wondering how to boost sales in your Etsy shop, then the answer is two-fold. Get more traffic and improve your conversion rate.
Ten ways to build traffic:
- Use Facebook
- Use Pinterest
- Use Twitter
- Use Google+
- Guest Blog
- Comment on Blogs
- Offline Marketing
These ten action points are all versions of the same idea, which can be summed-up in one word: Engage .
Successful business owners engage with customers every day in as many places and ways as they can. It’s not super-complicated and there really isn’t a secret to it. It’s all about being there live and in-person talking with customers or potential customers.
Don’t fall into the trap of the “copy/paste” method of engagement. By that I mean you should avoid, for the most part, tools that blindly copy your content from one social media platform to another. That’s not to say that you can’t talk about the same thing in more than one place, you can. Just remember that what you’re trying to do is engage in real conversations.
Getting Traffic to Convert to Sales
Once you have the traffic flowing, then it’s all about turning those real people who are really spending time looking at your shop into paying customers.
This is good old-fashioned shopkeeping moved online. It’s about presenting your products in the best possible light. It’s about making your store easy to understand and navigate. It’s about answering the questions and overcoming the objections of the buyer.
10 Ways to Improve Conversion Rate
- Nice looking shop
- Cohesive Branding
- Great photography
- Plentiful photography
- Well written descriptions
- Well written policies
- Mention related products
- Understand the customer
- The right pricing
- Relationship Building
Try a Little Pretending
When you start working on your conversions, imagine yourself in an actual selling conversation with a potential customer. You’ve gotten past the point of getting their attention and their interest. Now you want to create a desire in them to purchase your product today.
It’s good practice to put yourself in your buyers shoes and do a walk-through. Try and experience the whole process starting with the place you think they might click-through from to get to you in the first place.
What do they see? Is it easy to understand what your store is about? Are you putting your best foot forward and showing off the products you think are of the most interest to your buyer?
Go through your shop with the list above and score yourself on each of these points. Maybe have a good friend do the same thing for you. Just promise yourself and your friend that you won’t get offended by what they tell you!
The growing business is always evolving and improving, so don’t be too hard on yourself if you find that you’ve got a long way to go.
Everyone does. By simply paying attention to these things, you’ll have a head-start on the competition and you’ll be closer to getting more sales.
One last point: Traffic building naturally takes time, unless you’ve got plenty of money for advertising. Conversion improvement, on the other hand, can be done right now. Why not go ahead and make your store look like it will after you’ve had 1000 sales? You’ll get there faster if you do.
What are your thoughts? Any tricks to traffic or conversion you would like to share?
The vintage cash register image came from a blog about a young couple travelling by RV – cool!: YoungSnowbirds.com